The Alibaba Group, the Chinese e-commerce giant, announced Friday that it has reached a deal to buy Youku Tudou, one of China's leading online video sites, which is said to reach more than half a billion users.
Alibaba will pay roughly $3.7 billion for the company. Alibaba first announced plans to buy Youku Tudou last month, but there was some back-and-forth over the price.
"We are confident that we will strengthen our market position and further accelerate our growth through the integration of our advertising and consumer businesses with Alibaba’s platform and Alipay services," Victor Koo, chairman and CEO of Youku Tudou, said in a statement.
Those investments may help broaden Alibaba's market beyond China, which investors worry is facing a slowdown. Alibaba's stock was hit hard in recent months by those concerns, though it has been on the upswing this week after beating earnings.